Management Team

Meet the Team

John Gobron

John Gobron

Chief Executive Officer

John Gobron brings 23 years of experience and expertise leading healthcare software and service organizations in the US and Europe. Prior to joining eBroselow, John was the CEO at Aventura Software, leading the growth and development of the industry’s first location-aware interoperability platform.

Prior to Aventura, John led Symantec’s $130M Americas Healthcare Vertical and also performed as the EMEA General Manager at Sentillion where he helped facilitate the company’s acquisition by Microsoft. He then stayed on to lead Microsoft’s Health Solutions business in the UK.

John also served as CEO of USTeleHealth, a leading telephone nurse triage company, and led the company from startup to a successful acquisition.

Peter Lazar

Peter Lazar

Chief Technology Officer and Co-founder

With Dr. Jim Broselow, Dr. Bob Luten, Dr. Angela Gilley and a team of over a dozen developers, nurses and pharmacists, Mr. Lazar developed the eBroselow web and mobile system for treating children with acute problems in emergency rooms. Lazar helped develop the eBroselow solution from experience founding and the live mobile streaming video technology for Vidrunner.

Lazar was previously Vice President of Technology at GMRI (a $100M/yr IT firm, now Fulcrum IT Services) from 2001 through 2005. During that time, he oversaw and successfully helped grow GMRI’s software development business unit, doubling its revenue each of the three years he was at the helm. Prior to that, Mr. Lazar was CEO of Web Data Solutions, which developed the core Vidrunner technology. Mr. Lazar founded the company in 1997, ran and grew it profitably for four years, and sold it to GMRI in 2001, doubling the investment of its shareholders. Prior to that Mr. Lazar was a senior technical lead at BTG and associate programmer at IBM Federal Systems.

Mr. Lazar has been involved in the Internet since its beginning and is a pioneer in web-database development. He has developed new web-database connectivity technology and written related articles in technical journals such as the World Wide Web Journal and Dr. Dobbs’ Journal. Lazar received a Master’s Degree in Computer Science from the University of Virginia.

Jacci Patterson, RN

Jacci Patterson, RN

VP of Clinical Content

After obtaining her nursing degree from the University of Michigan, Jacci spent several years working as a bedside nurse in pediatrics. Her experience includes Pediatric Hematology and Oncology, Pediatric Bone Marrow and Stem Cell Transplant, Pediatric Intensive Care, Pediatric Mobile Critical Care, and general pediatrics. She received training at several major university hospitals including Duke Medical Center, University of North Carolina Medical Center, and Oregon Health Sciences University, and gained experience working at a large city hospital with a Level I trauma center.

Jacci transitioned into the field of pharmacovigilance in 2006 when she began working in drug safety on clinical trials for experimental medications. Most of the clinical studies were adult oncology but also included neurologic, endocrine, and reproductive indications. She gained global experience while working with foreign physicians and hospitals that participated in the clinical trials.

In 2013 she joined the eBroselow team as the Vice President of Clinical Content and provides nursing review of the system.

Robert Luten, MD

Robert Luten, MD

eBroselow Medical Director; Professor of Pediatrics and Emergency Medicine University of Florida Jacksonville, FL

Dr. Luten, a professor of Pediatrics and Emergency Medicine University of Florida, Shands Jacksonville, and former president of the Society for Pediatric Emergency Medicine, is well renowned for his work in the area of childhood emergencies.

He has edited several textbooks and has published many articles related to childhood emergencies. He is the author and principal instructor of the pediatric section of the National Emergency Airway Management course.

He has taken a leadership role in childhood emergency initiatives in the American Academy of Pediatrics, the American Red Cross, the American Heart Association, the American College of Emergency Physicians and other national organizations. He was a charter member of the Pediatric Subcommittee on Childhood Resuscitation of the American Heart Association, co-author and co-founder of the PALS and leading author and editor of the APLS jointly sponsored by the American College of Emergency Physicians and the American Academy of Pediatrics. He was the chairman of the “Year of the Child” campaign in 1990, a national promotional effort concerning childhood emergencies directed at the medical community and the lay public.

Luten is the creator and author of the studies that formed the basis of the Broselow Tape and the Broselow-Luten Color-coded System, designed to reduce medical errors and facilitate pediatric medical care.

He is considered a pioneer in the newly created specialty of pediatric emergency medicine and was a founding board member of that specialty. He is board certified in Emergency Medicine, Pediatrics, and Pediatric Emergency Medicine.

James Broselow, MD

James Broselow, MD

Chief Medical Officer Emeritus and Co-founder

After graduating from Dartmouth College with honors in economics, Dr. Broselow obtained his medical degree from New Jersey College of Medicine and Dentistry and entered the field of family practice, in which he became board certified and practiced in Frankenmuth Michigan. He continued to become board certified in Emergency Medicine. It was while working in the emergency department of a community hospital in Hickory, North Carolina, that he recognized how difficult and stressful it was for him and his team to care for acutely ill or injured children. He has conducted original research concerning the correlation between length and weight in children, from which the “Broselow Tape” was born.

He has worked with Dr. Allen Hinkle on the Broselow-Hinkle organizer and co-developed the Broselow tape and subsequent Broselow-Luten System with Robert Luten, MD.

Through his numerous and significant innovations in pediatric care, the Broselow name has become one of the most widely recognized in the field of emergency medicine. He is the recipient of the Institute for Safe Medical Practices Lifetime Achievement Award.